Listing Day Action Plan

•   Perform needs analysis and present best alternatives

• Counsel owner to establish a competitive price

•  Complete the necessary listing paperwork and collect supporting exhibits such as keys, surveys, mortgage information, etc.

•  Inspect mechanical components for home warranty coverage

•  Establish the owner's preference for the frequency of follow-up reports

•  Leave business cards with owner to give to buying prospects

Next Day Action Plan

• Turn in listing package and begin verification of listing information

• Submit listing to local Multiple Listing Service (MLS)

• Copy listing for office associates

• Yard sign to be Installed

• Compose Classified Advertisements

• Submit Advertisement to either Wilmington Star News, Cape Fear Real Estate or Homes & Land

First Month's Action Plan Conclusion

• Mail and/or call surrounding homeowners to announce the new listing

• Create associate alliances with others who have Listings in the immediate area

• Review Listing printouts to confirm information is correct

• Follow-up on showings and collect comments

• Review marketing activity with the owner

Second Month's Action Plan Conclusion

• Schedule open house and invite surrounding neighbors to attend

• Send feature sheets to past prospects and follow with a call

• Follow-up on showings and collect comments

• Review marketing activity with the owner and look for ways to improve the competitive market position.