Marketing Action Plan

Listing Day Action Plan

  •  Perform needs analysis and present best alternatives
  • Counsel owner to establish a competitive price
  •  Complete the necessary listing paperwork and collect supporting exhibits such as keys, surveys, mortgage information, etc.
  •  Inspect mechanical components for home warranty coverage
  •  Establish the owner’s preference for the frequency of follow-up reports
  •  Leave business cards with owner to give to buying prospects

Next Day Action Plan

  • Turn in listing package and begin verification of listing information
  • Submit listing to local Multiple Listing Service (MLS)
  • Copy listing for office associates
  • Yard sign to be Installed
  • Compose Classified Advertisements
  • Submit Advertisement to either Wilmington Star News, Cape Fear Real Estate or Homes & Land

First Month’s Action Plan Conclusion

  • Mail and/or call surrounding homeowners to announce the new listing
  • Create associate alliances with others who have Listings in the immediate area
  • Review Listing printouts to confirm information is correct
  • Follow-up on showings and collect comments
  • Review marketing activity with the owner

Second Month’s Action Plan Conclusion

  • Schedule open house and invite surrounding neighbors to attend
  • Send feature sheets to past prospects and follow with a call
  • Follow-up on showings and collect comments
  • Review marketing activity with the owner and look for ways to improve the competitive market position.

Third Month’s Action Plan Conclusion

  • Review CMA
  • Price Adjustments?
  • Condition Adjustments?
  • Change Remarks in MLS Book?
  • Set up Time to go See Area Competition to See How Their House Competes
  • Go over any Ad Comments

Fourth to Sixth Month’s Action Plan Conclusion

  • Look at House Critically (any changes needed, discuss )
  • Review Marketing Activity with the Owner
  • Get Owner to Help Write New Ad for Traditional Marketing Plan Clientele
  • Extend Listing if Salable